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UserVoice: Customer Feedback Web App

Posted by Chris
On September 05, 2008
Categories: Web

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The creators of 99designs.com are using UserVoice to allow its users to view ideas for new features and suggest their own. Using a voting system UserVoice orders the ideas in the order of popuarity and also allows comments (feedback) to be posted.

Our Motivation
On other projects we were left frustrated and overwhelmed when trying to grasp what our users really wanted. Unorganized inboxes and clogged ticket systems ruled the day. Forums were awash with duplication, user support was impossible to determine, and valuable ideas were lost in the shuffle.
UserVoice adds structure to feedback and reduces the overhead of an honest dialog with our users — it creates a market around good ideas so we get more quality than quantity.

[Rich, Lance & Marcus UserVoice]

UserVoice serves its purpose with style and efficiency. Signing up to make comments may put some people off but if they have something valid and worthy to say then I am sure it should not prove to be much of a problem for those with genuine feedback. Having to log-in is the first step to filtering out the chaff and has become commonplace in the fight against spam.

Although I have no immediate use for this service it could prove useful in the future.

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