O2 started accepting online orders for the new Apple iPhone at 8am yesterday morning and managed to sell out mid-afternoon despite website failure.
Shortly after Steve Jobs announced the new iPhone 3G during his keynote speech during this year’s Worldwide Developers Conference last month O2 began its advertising. Those who were interested were encouraged to sign up for emailed announcements on how to order the new iPhone.
I was seriously considering getting the iPhone and signed up for further details but it was via Twitter that I discovered that O2 were accepting early orders online yesterday.